Social Media Marketing · Event Planning · Promotional Content Design
Promoting study away at NYU Abu Dhabi.
I arrived at NYU Abu Dhabi as a visiting student and fell in love with the campus, classes, professors and culture so much that I wanted to share my experience with other students. You can read about my experience in the article below or scroll through this Instagram carousel.
When I came back to NYU Shanghai, I wanted to share my experience and apply my marketing knowledge, so I became the NYUAD ambassador and media intern.
We organized an evening for the whole NYUAD community at NYU Shanghai: alumni, returning study-away students, incoming visitors and current visiting students, joined by two NYUAD leaders who flew in from Abu Dhabi, with a henna station, a photobooth, Kahoot for NYUAD merch and raffle prizes, and of course delicious Middle Eastern food.
We invited NYUAD study-away students to break their fast together at a halal Chinese restaurant, combining two cultures at one table during Ramadan.
A pop-up tabling to learn more about studying away at NYU Abu Dhabi, where we asked NYU Shanghai students to bring a friend who had been at NYUAD to get a custom mug with the NYUAD + NYUSH logos and a matcha voucher.
NYUAD showed up at NYU Shanghai's Spring Formal with something guests could wear all night. We handed out the custom NYUAD masquerade masks at the event, plus an NYUAD-branded photo booth.
Organized another pop-up tabling to promote studying away at NYUAD, with trivia and prizes, including the viral Dubai chewy cookie.
Real experiences at NYUAD, straight from the students who lived them, over karak tea, with a raffle for exclusive mugs, t-shirts and more.
A giveaway of NYUAD-branded graduation stoles for seniors, plus a photoshoot.
